Whatever you're charging, I bet it's not enough.
Ten years ago I was charging $70 a treatment, $50 or $60 if they bought a package. And we're not talking about San Francisco, Dallas, New York, or Seattle, big cities. We're talking about a town of 225,000.
We had a patient who lived in a town about 15 miles north whom we got a call from about two hours after a treatment for amino acids. She yelled into the phone that her sense of smell had returned after being gone for ten years, and she could taste again.
If we called her up today and asked her how much that treatment was worth to her, what do you think she would say? Would she say she can't believe I charged more than $25 for that treatment? Or would she say would've paid $5,000 for that one treatment alone?
How about the mother who brought in her 3-year-old daughter because of anaphylactic responses to soy, wheat, and corn. Can you imagine feeding a 3 year old when you have to avoid those basic foods that are in practically everything?
I gave the little girl three treatments and her mother reported being able to feed her daughter anything she wanted.
Do you think that was worth $180 to the family, or did I overcharge them? For changing their lives forever?
Or how about this woman, who drove 1½ hours each way to get treatments in our office:
"“I was originally diagnosed with Fibrocitis (that’s what it was called back then) in about 1977. I was told that I was “imagining pain” or “you are a depressed woman.” I was taking Tylenol with codeine almost daily for headaches. I had to go on disability. Some days the achy pain would be a ’10.’ We would seldom make plans ahead of time as I would not know when I would feel bad. I have a strong faith in our Lord, Jesus Christ, and if it wasn’t for Him, the prayers and encouragement from our church family, and my supportive husband, I don’t know who could have coped.
“Early last year I saw Dr. Boothe’s offer of a free diagnostic exam and help of relief for Fibromyalgia. I thought it was worth looking into. So, with skepticism, my husband and I drove the 150 miles round-trip to Modesto. Dr. Boothe was very upfront with costs and amount of treatments. After prayer and talking it over with my husband, we decided to go for the whole thing. I must say that I really started to feel better after about 10 treatments. One of the most notable changes was my lack of fatigue. Some days I still take at nap, but at age 71 I think this is normal! My irritable bowel syndrome has improved, also. My body used to be sore to the touch. Now that is all gone. I have not had a day with pain or a day with fatigue.
“To be honest, I don’t know how this program works. I suffered for over 30 years with Fibromyalgia. This program offered by Dr. Boothe has been worth the money spent and the drive and the time. My husband is so surprised at the difference in me. He has a ‘new wife’ after 52 years of marriage!”
Do you think she's still sore about paying $3,000 to get her life back?
Another patient who suffered with fibromyalgia for more than 20 years told me, toward the end of her treatment program, "You're kind of costy, but worth it."
I like that. I never wanted to be the low cost leader in my community, I wanted to be "costy but worth it."
SET-DB™ practitioners have the ability to perform small miracles every day they go into the office. Take some joy and pride in what you do.
And charge for it. You're worth every penny, and more.
Take a close look at that Symptom Intensity Graph. See how it nosedives from 1 to 2? That's just two weeks and almost everyone's graph looks like that. This is powerful stuff. However much you're involved now, get more involved. Your community needs you.
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Dr. Teryl Boothe and selected guests.