Editing the SET-DB Reports

For most SET-DB™ practitioners, or practitioners of any sensitivity elimination treatment, communicating with prospective patients/clients is a major challenge. Most of my allergy patients had never heard of anything like what I was doing. So I’d talk and I’d talk and I’d talk, trying different explanations, saying things in new ways.

The question I could never answer to everyone’s satisfaction was, “How does it work?” No one really knows “how,” only that it does.

Some tell their patients, “It teaches the body a new way to respond” to the offending substance. But then the question still comes: “How?”

In time I learned the best way to educate prospective patients is to give them something to read, before they came in to see me. But, we live in an age when information comes at us from every angle, from the TV, our computers, and, most of all, the smartphone. The result is, people have short attention spans and won’t read anything longer than a paragraph or two (if that much) if they don’t have to.

So, I made them. I always offered a free (one of the most powerful words in marketing) consultation, but to get it, I required that they read my Allergy Report. It saved me countless hours over the years and saved me from having to repeat the same lines over and over. The practitioner’s manual contains dialogue for how I did this.

​When I talk with SET-DB™ practitioners I am forever disappointed that so few take the time to edit the reports to fit their philosophy and practice. I can only surmise it looks like too big of a challenge, or the language in the reports isn’t sophisticated enough for them.

Let’s take the latter reason and discuss it a little. Let me start with a little history of my own. I developed an interest in typography and desktop publishing years ago, when WYSIWYG (what you see is what you get) became a standard feature on computers. I remember spending hours creating professional-looking brochures, then printing them on special paper. I was sure people would be impressed with my professionalism and my phone would ring off the hook.

I belonged to the county chiropractic association, and one Saturday docs split time at a booth in the central park. Based on past performances, it promised to be a very busy day. I loaded up my nice brochures and headed for the park for my 2 hours.